Astera is a fast growing provider of data integration and migration software. Astera offers a high degree of flexibility including flexible hours and telecommuting. Astera's products are acclaimed for their innovative design, high performance and scalability, and ease of use.
We are currently looking for a senior level Product Marketing Manager to lead marketing for the new generation of Centerprise product line. Ideal candidates will have strong product marketing background preferably in ETL, Data Integration, and Application Integration space.
Job Description
As part of a small, fast-paced team, the individual will drive initiatives for building sales pipeline including web advertising, affiliate marketing, enhancing company and product exposure through evangelizing and thought leadership, and developing a solution based marketing focus for Astera's products. The individual will work closely with customers, partners, sales, and engineering to develop, execute, and refine marketing campaigns
Responsibilities:
* Analyze market trends and competitive landscape in data migration, define target segments, and key messages
* Work with customer on building case studies and develop a feedback loop
* Develop and communicate Astera's value proposition, positioning and messaging for data integration
* Deliver high-impact sales tools and marketing content
* Build and monitor the sales pipeline
* Evangelize Astera's solution to customers, partners, analysts, press, other influencers
Required Experience:
* Experience in the data/application integration, ETL, or ERP space
* Experience with online marketing including SEM and SEO
* 3-5 years of experience in professional services or enterprise software marketing
* Experience creating marketing content that demonstrates compelling business value for customers
* Track record of success in delivering enterprise software solutions
* Experience supporting sales and business development efforts with customers and partners
Required Skills:
* Excellent written and verbal communication and presentation skills. Candidates are encouraged to submit sample whitepapers and PowerPoint presentations.
* Ability to communicate effectively at different levels of business and technical depth
* Ability to analyze customer and market requirements and trends
* Ability to create clear positioning and differentiation for enterprise software products
* Proven organizational skills; ability to multi-task
* Able to work both autonomously and effectively as part of a team
Education:
* Bachelor's degree, preferably in technical discipline
* MBA preferred
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It is ok to contact this poster with commercial interests.
Tags: Product Marketing Manager (Simi Valley)
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